Affiliate marketing with amazon
Affiliate marketing
with amazon
Welcome to affiliate marketing!
It’s one of the
easiest and most natural ways to monetize your blog. Most beginning bloggers
start with affiliate marketing and using the Amazon Associates program is
one of the best places to start.
There are millions of products you can recommend and review. And as of Juiy 2018, almost 60% of Amazon customers in the United States are also Amazon Prime members. That means more than half of American households buy items regularly from Amazon.
So
how do you make money with your blog using the Amazon affiliate program? Like
The Office’s Michael Scott would say, “Why don't you explain this to me like
I'm five.”
What is an affiliate link?
An affiliate link is a
link with a tracking code. When a reader clicks on your affiliate link and
makes a purchase, you get a commission on that item.
With the Amazon
Associates program, you also get a commission on anything else they purchase
within 24 hours from clicking on your affiliate link.
So if you recommend a
toy and the reader purchases the toy, a bike, and a new computer, you get a
small percentage of that entire sale!
How the Amazon affiliate program works
Amazon’s Associates
program is free to join and open for anyone. Once you create an account, you’ll
have the ability to create links directly on Amazon that contain your special
referral code, also known as an affiliate link.
When someone clicks
through your affiliate link, a cookie is placed on their computer. And when
they make a purchase, Amazon knows to attribute that purchase to you, because
you referred them!
Amazon then rewards
you with a commission percentage on the entire sale.
For example, if the reader clicked through your link where you recommended a handy dandy sports water bottle, but they ended up buying a treadmill too, you’ll get a commission on both items!
Here are the steps to
join the Amazon Associated program.
1.
Sign up for free to
the Amazon Associates program.
2.
Find a product that
will help your readers and use the Stripe tool at the top of your Amazon
browser to get your affiliate link.
3.
Add your affiliate
link into your blog post.
4. Note: Make sure to have a disclosure page on your blog and also a disclosure statement before you use the affiliate link in your blog post.
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Now that you know how
Amazon affiliate links work and how to create your own, let’s dive into how to
make the most sales from using the Amazon Associates program.
Write articles with sales intent
Even before you sit
down to write a post, make sure you have a clear goal for that article.
Think about the user
intent you want to target. Will you make more sales if someone is searching for
“What is a ring light”, or will you make more sales if someone is searching for
“ The best ring light ”
The second search has
a true user intent of making a purchase. Writing “The best” articles increases
your chances of making more sales!
Create curiosity
Humans are hard-wired
are curiosity. We naturally want to learn and explore. And whenever there is a
little mystery, our brains seek to solve it!
So how can you incorporate this
natural human inclination into your blog posts? Don’t reveal
everything!
When you write a post,
casually mention that “this item” helped you. But don’t mention the item by
name, let the reader follow their curiosity and click through to Amazon to find
out what the item is.
I recommend using this
method only occasionally as doing it too much could lead to a poor user
experience.
Review expensive items
Review point are
a fantastic ways to increase your affiliate income through your blog. If you
write an in depth review post about a particular item, your reader will feel
secure knowing they have all the information they need to make the purchase.
As stated before,
consider the reader’s intent.
Will someone be searching for reviews on “the best hairbrush”, or rather, will
they be looking for reviews on something a bit more expensive, like “the best
high-speed blender.”
Readers do not seek
reviews on inexpensive items. Who would do a week long search for a $10 item?
But for something that costs over $500, you better know I’ll be reading every
review I can before I depart from that sum of money.
Look at the calendar
If you can time and
market your posts at the right sequence, you can easily double your affiliate
income. Many bloggers make a big portion of their affiliate income during the
holiday season.
Readers are in the
mood to spend money and are eagerly looking for products to purchase as
presents. If it fits your blog well, write a “best gifts” post for your
audience.
Create multiple pin images for the
post and promote the holiday pin images starting in October. You can visit
the Pinterest business blog to know when to start promoting your
seasonal content.
Use Google Analytics
Login to your Google
Analytics and find your top ten posts. Even if these aren’t review posts
about a specific product, think of ways you can incorporate a few well-placed
Amazon affiliate links in the post.
If one of your top
posts is “why do babies spit up”, can you recommend a burp cloth or gripe water
from Amazon as a helpful solution? Can you internally link from your top posts
to your “best baby products” post?
Sometimes a direct
affiliate link doesn’t make sense, but you can always recommend one of your
best affiliate blog posts.
LUMIX DC VARIO (Worlds Best searcher)
Examples of smart Amazon affiliate program
posts
When writing a post
with the intention of making affiliate income from it, take your time and
invest in making it the best post possible.
Carolina from Mama instincts makes
over $1,000 with this post on non toxic baby playmates . It’s detailed and contains a list of baby playmates that allows
the reader to choose the perfect item.
This post
reviewing The Best Laptop is a huge money maker. I love the scrolling
images that allows the user to see the product from multiple angles. This
article gives the reader the confidence to click through and make a purchase.
You may not be able to
rank for “the best laptop” because the competition is so fierce on Google. But
I wouldn’t discourage you from writing the post, you can still market it well
on Pinterest and through your email list.
Amazon Influencer Program
Amazon just came out
with their Influencer Program. And it’s free to sign up!
The Amazon Influencer
Program is a separate program from the Amazon Associates program and is
intended for sovial media influencers who do not have a blog.
But as a blogger, it’s
a fantastic resources to use as well!
The Amazon Influencer
Program allows you to create your own storefront on Amazon. Whenever a reader
visits your Influencer page and makes a purchase, you receive an affiliate
commission.
You can see on my storefount here where I earn
a commission from sales, I have multiple categories including Healthy Gadgets,
Mom Productivity and Kids Activity Toys.
Pro Tip: Create your own Amazon storefront and
include the link in your Instagram profile! You are also allowed to include the
link to your storefront in your emails or sequences.
If it doesn’t fit my weekly broadcast well, I
will occasionally include the link in my PS line.
Start small and stay consistent
The Amazon Associates
and the Amazon Influence programs are fantastic ways to start monetizing your
blog passively through affiliate marketing.
Focusing on your
user’s intent, optimizing your top blog posts, injecting curiosity, and
following trends throughout the year will help to increase your affiliate
income dramatically.
There are so many
techniques to monetize your blog, but don’t be overwhelmed. I would recommend
starting with affiliate marketing before you move on to another method of
monetization, such as creating your own product.
Start creating valuable content for the Amazon
affiliate program today.
The most successful
bloggers have a simple rule, create amazing content that people search for on a
consistent basis.
That’s it.
Making money with your
blog is not rocket science, it just takes dedication and the willingness to try
new ideas.
Thank You So Much
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